Ikea loves wood

Documentary

60 min.

Every second, a tree is felled to become an affordable IKEA product. IKEA claims it’s done sustainably. But is that really the case?

Info

In IKEA Loves Wood, the world’s largest furniture retailer faces a harsh examination of its timber sourcing practices. IKEA claims that all its wood is 100% sustainable, but the truth behind this claim is increasingly questioned. The company is the largest private forest owner in Romania, a country where illegal logging is rampant and corruption undermines forest protection. In this dangerous context, those who defend the forests often face deadly threats. Drone footage reveals evidence of clearcutting in IKEA's Romanian forests, a practice that has left local biodiversity vulnerable and violated laws meant to protect the land. An investigative team travels to the Carpathian Mountains, where some of Europe’s last remaining 100% natural forests are found. There, they uncover numerous violations of forestry regulations, including clearcutting of ancient, old-growth forests that continue to be certified by the Forest Stewardship Council (FSC). While IKEA insists that its operations in Romania are intended to protect the country's woodlands and promote long-term forest health, environmental activists and experts paint a much darker picture. They highlight the intensity and unsustainable nature of IKEA's logging, threatening ecosystems that are irreplaceable. As the documentary follows both environmental activists and IKEA representatives deep into Romania’s forests, it raises the crucial question: Are IKEA’s sustainability claims a genuine commitment to responsible forestry, or a deceptive narrative that hides the true environmental cost of cheap furniture?

  • Director

    Tom Heinemann

  • Producer

    Kasper Vilsmark, Nicolai Bo Hjeds

  • Produced by

    Monday Production for DR

  • Format

    60 min

  • Release

    2025